Meaning and Measure Misty Weaver: Content Strategy for meaningful experiences with measurable results

November 15, 2013

Work Samples

Filed under: — admin @ 4:24 am

Most of my work is in research, discovery, strategy and finally, helping clients with implementation through content design, pair writing, editing, and performance measurement. I facilitate workshops and working sessions using lean methodology and the practice of a collaborative, iterative process. My process often start as post-it note taxonomies, whiteboard modeling, and multi-faceted spreadsheets. Results may include content models, written reports, or final reviews of prototypes or live websites.

If you’d like to see more or talk with me, connect with me on LinkedIn or Twitter.

Past presentations include Findability Day 2016, Confab Intensive, Confab Central, Confab HigherEd, NowWhat, ConveyUX, Puget Sound TechComm, LavaCon, Content Strategy Forum, and local meetups.

Please visit my Slideshare page to see past topics and slides.

Content Models

Content strategy works best when everyone understand how and why content flows in their organization. I work collaboratively with clients to turn research insights into content models, sometimes for structured content, sometimes for editorial mapping and planning.


Mapping your Content Marketing – Content Model example for explaining the purpose behind editorial content

Written Words

As a content strategist, much of my work involves data analysis and content modeling as well as strategic planning. I do not often write customer-facing content, although I am highly involved in editing and interface copy-writing. My writing and presentations generally focus on helping people understand and implement principles from content strategy. At Content Insight, I contributed content for social media, newsletter and nurture emails, and occasional blog posts and articles.


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