Meaning and Measure Misty Weaver: Content Strategy for meaningful experiences with measurable results

July 1, 2015

Quick Reading list from The Power of Process Talk at Fandango

Filed under: Content Strategy — Misty @ 3:19 pm

The Power of Process: How UX Team’s can cover Content Strategy. Big thanks to SoCal Content Strategy Meetup and Fandango for hosting my talk on the power of collaboration between content and UX teams. The conversations before and after the event inspired me to share my sources. I just want people to be able to read more about content strategy. Right now.


While I usually spend some defining of content strategy, the purpose of the talk is to discuss some pieces that UX teams can incorporate into the design process when there isn’t a dedicated content strategist.

• What to make of content inventories, assessments, and audits
• How to build workflows for the people
• How to prepare for handoffs in real life
• Why the inverted pyramid is so critical to all content creation
• What you can do about interface copywriting

The real juicy part is the homework. Here are some of the wonderful things you can read to learn more about Content Strategy and UX working together.

Paula Land and
Karen McGrane
Kristina Halvorson
Meghan Casey
Meghan Casey
Richard Ingram
Richard Kirk
Donna Spencer
Ahava Leibtag
Margot Bloomstein
Edward Baldwin
Nicole Fenton

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