Excerpt from my Content Strategy Course at UW iSchool Winter 2012. Actively revising for 2013 including new edition of text book.

Week 1

  1. Cummings, Michael (2009). Information Architecture. Retrieved 23 March 2011 from Interaction-Design.org: http://www.interaction-design.org/encyclopedia/information_architecture.html
  2. What is IA. Retrieved 23 March 2011 from iainstitute.org: http://iainstitute.org/en/learn/resources/what_is_ia.php
  3. Davis, Nathaniel (2011). Framing the Practice of Information Architecture. Retrieved 1 December 2011 from http://uxmatters.com/mt/archives/2011/09/framing-the-practice-of-information-architecture.php
  4. Reiss, E. (2011). An Information Architect by any Other Name (Editorial). Retrieved March 23 2011 from Journal of Information Architecture. Vol. 2, No. 2: http://journalofia.org/volume2/issue2/01-reiss/

Week 2

  1.  Halvorson, Kristina (2010). Content Strategy for the Web. Berkeley, CA: New Riders. Chapters 1-3

Week 3

  1. Chapter 4, Halvorson *Summary Due Jan 20
  2. Veen, Jeffrey. Doing a Content Inventory (Or, A Mind-Numbingly Detailed Odyssey Through Your Web Site). Retrieved March 23 2011 from Adaptive Path: http://www.adaptivepath.com/ideas/essays/archives/000040.php
  3. Spencer (Maurer), Donna (2006, January 28). Taking a Content Inventory. Retrieved March 23 2011 from Maadmob.net: http://maadmob.net/donna/blog/2006/taking-a-content-inventory

Read Ahead in Teams

Team One: Themes of Content Strategy

  1. Bailie, Rahel Anne (2010). What’s the Buzz about Content Strategy? Retrieved March 23 2011 from ASIS&T Bulletin: http://www.asis.org/Bulletin/Dec-10/DecJan11_Bailie.html
  2. MacIntyre, Jeffrey (2008). Content-tious Strategy. Retrieved March 23 2011 from A List Apart: http://www.alistapart.com/articles/contenttiousstrategy/
  3. Bloomstein, Margot (2009). The Case for Content Strategy: Motown Style. Retrieved December 1 2011 from A List Apart: http://www.alistapart.com/articles/the-case-for-content-strategy-motown-style/

Team Two: Details of Content Strategy

  1. Lovinger, Rachel (2008). Content Strategy: The Philosophy of Data. Retrieved March 23 2011 from Boxes and Arrows: http://www.boxesandarrows.com/view/content-strategy-the
  2. Carr, Jeff (2010). Case Study: Developing a SharePoint 2010 Strategy. . . or How Setting It Up and “Getting It Out There” Is Not a Strategy. Retrieved March 23 2011 from ASIS&T Bulletin: http://www.asis.org/Bulletin/Dec-10/DecJan11_Carr.html
  3. Detzi, Christopher (2009) The Content Conundrum. Retrieved March 23 2011 from Boxes and Arrows: http://boxesandarrows.com/view/the-content
  4. Scime, Erin (2009). The Content Strategist as Digital Curator. Retrieved December 1 2011 from A List Apart. http://www.alistapart.com/articles/content-strategist-as-digital-curator/

Team Three: User Research

  1. Wiggins, Andrea (2007). Building a data backed persona. Retrieved March 2011 from Boxes and Arrows: http://www.boxesandarrows.com/view/building-a-data
  2. Baty, Steve (2008). Bite-sized UX Research. Retrieved December 1 2011 from UX Matters: http://www.uxmatters.com/mt/archives/2008/05/bite-sized-ux-research.php
  3. Baty, Steve (2009). User Research for Personas and Other Audience Models. Retrieved March 23 2011 from UX Matters: http://www.uxmatters.com/mt/archives/2009/04/user-research-for-personas-and-other-audience-models.php
  4. Merholz, Peter (2009). The Best Way to Understand Your Customers. Retrieved March 23 2011 from Peter Merholz Blog at the Harvard Business Review: http://blogs.hbr.org/merholz/2009/03/the-best-way-to-understand-you.html

Team Four: Personas

  1. Saffer, Dan (2005). Persona Non Grata. Retrieved March 23 2011 from Adaptive Path: http://adaptivepath.com/ideas/e000524.
  2. Fried, Jason (2007). Ask 37signals: Personas?. Retrieved March 23 2011 from 37 Signals Blog:http://37signals.com/svn/posts/690-ask-37signals-personas
  3. Spool, Jared (2007). Crappy personas vs. robust personas. Retrieved March 23 2011 from User Interface Engineering: http://www.uie.com/brainsparks/2007/11/14/crappy-personas-vs-robust-personas/ 
  4. Spool, Jared (2008). Personas are NOT a document. Retrieved March 23 2011 from User Interface Engineering: http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
  5. Hinton, Andrew (2008). Personas and the Role of Design Documentation. Retrieved March 23 2011 from Boxes and Arrows: http://boxesandarrows.com/view/personas-and-the

Team Five: User Research & Models for Understanding

  1. Withrow, Jason (2011). Cognitive Psychology & IA: From Theory to Practice. Retrieved December 2011 from Boxes & Arrows: http://www.boxesandarrows.com/view/cognitive_psychology_ia_from_theory_to_practice
  2. Dawson, Alexander (2010). Human Behavior Theories That Can be Applied to Web Design. Retrieved December 2011 from Six Revisions: http://sixrevisions.com/usabilityaccessibility/human-behavior-theories-that-can-be-applied-to-web-design/
  3. Sen, Rahul (2010). Archetypes and Their Use in Mobile UX. Retrieved December 2011 from Johnny Holland: http://johnnyholland.org/2010/05/archetypes-and-their-use-in-mobile-ux/
  4. Tate, Tyler (2011). The UX of Learning. Retrieved December 2011 from A List Apart: http://www.alistapart.com/articles/the-ux-of-learning/

Week 4

  1. Halvorson, Chapter 5 *Summary Due Jan 27
  2. Wiggins, Andrea (2007). Building a data backed persona Retrieved March 23 2011 from Boxes and Arrows: http://www.boxesandarrows.com/view/building-a-data
  3. Hinton, Andrew (2008). Personas and the Role of Design Documentation. Retrieved March 23 2011 from Boxes and Arrows: http://boxesandarrows.com/view/personas-and-the

Week 5

  1. Withrow, Jason (2006). Competitive Analysis: Understanding the Market Context. Retrieved March 23 2011 from Boxes and Arrows: http://www.boxesandarrows.com/view/competitive_analysis_understanding_the_market_context *Summary Due February 3
  2. Hawley, Michael (2009). Differentiating Your Design: A Visual Approach to Competitive Reviews. Retrieved December 1 from UX Matters: http://www.uxmatters.com/mt/archives/2009/04/differentiating-your-design-a-visual-approach-to-competitive-reviews.php

Week 6

  1. Halvorson, Chapter 6 *Summary Due February 10
  2. Hedden, Heather (2008). Better Living through Taxonomies:  http://www.digital-web.com/articles/better_living_through_taxonomies

Week 7

  1. Sweeny, Marianne (2011). Defining the Search Experience. Retrieved December 1, 2011 from from ASIS&T Bulletin: http://www.asis.org/Bulletin/Aug-11/AugSep11_Sweeney.html *Summary due February 17
  2. Halvorson, Chapter 7-9

Recommendations from Guest Lecturer Marianne Sweeny:

  1. A Holistic Look at Panda: http://www.stonetemple.com/a-holistic-look-at-panda-with-vanessa-fox/
  2. The Importance of Page Layout in SEO:http://www.seobythesea.com/2008/03/the-importance-of-page-layout-in-seo/
  3. Rahel Bailie The Content Strategy Paradox http://www.slideshare.net/rahelab/the-content-strategy-paradox
  4. Impact of Content Change on Search Engine Rankings http://www.seobythesea.com/2010/12/the-impact-of-content-change-on-search-engine-rankings/

Week 8

  1. Jones, Coleen (2009). Conversing Well Across Channels. Retrieved from UX Matters: http://uxmatters.com/mt/archives/2009/01/conversing-well-across-channels.php *Summary Due February 24
  2. Brown, Dan (2002). Where the Wireframes Are: Special Deliverable #3. Retrieved March 23 2011 from Boxes & Arrows: http://www.boxesandarrows.com/view/where_the_wireframes_are_special_deliverable_3

Week 9

  1. Kahn, Jonathan (2011). Web Governance: Becoming an Agent of Change. Retrieved from A List Apart December 1, 2011. http://www.alistapart.com/articles/web-governance-becoming-an-agent-of-change/  Summary Due March 2
  2. Halvorson 10-11
  3. Earley, Seth (2010). Developing a Content Maintenance and Governance Strategy. Retrieved March 23 2011 from ASIS&T Bulletin: http://www.asis.org/Bulletin/Dec-10/DecJan11_Earley.html

Optional Readings

For further reading about content strategy, see these resources

 

 

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