Content Strategy Seattle: ModCloth as Good Experience

I’m thrilled to present tonight about good content experiences at Makerhaus with Content Strategy Seattle. Big thanks to our sponsors TwoPens and IXDA Seattle. Thanks to ModCloth for providing an excellent example case.

Resources from the meetup

ECommerce Evaluation Questions

• Do you understand your customer, market and opportunity? Is that clear in your copy and display?
• What is the curation policy, workflow and experience?
• Have you invested in faceted navigation and taxonomy?
• Do you give people a reason to return everyday?
• What is your product display flow from results to detail?
• Consider each page without its sisters, is it still understandable and attractive outside of the nav flow?
• Are professionals writing your copy and photographing your product with customers in mind?
• What’s your commitment to community?

Try CAT for content inventory and audits.