The Power of Process: How UX Team’s can cover Content Strategy. Today, I gave a talk at the SoCal Content Strategy Meetup hosted by Fandango. I’ll write more and share slides later but for now, I just want people to be able to read more about content strategy. Right now.
While there’s some defining of content strategy, the purpose of the talk is to discuss some pieces that UX teams can incorporate into the design process when there isn’t a dedicated content strategist.
• What to make of Content inventories, assessments, and audits
• How to build workflows for the people
• How to prepare for handoffs in real life
• Why the inverted pyramid
• What you can do about interface copywriting
But the real juicy part is the homework. Here are some of the wonderful things you can read to learn more about Content Strategy and UX working together.
Paula Land http://amzn.to/1JwNle8 and http://content-insight.com/
Karen McGrane http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/
Kristina Halvorson http://amzn.to/1LE0ODc
Meghan Casey http://www.amazon.com/The-Content-Strategy-Toolkit-Guidelines/dp/0134105109
Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance
Richard Ingram http://www.smashingmagazine.com/2011/06/03/content-strategy-optimizing-your-efforts-for-success/
Richard Kirk http://searchenginewatch.com/sew/how-to/2269352/designing-a-content-strategy-to-destroy-your-seo-nemesis#
Donna Spencer http://uxmastery.com/how-to-conduct-a-content-audit/
Ahava Leibtag http://www.amazon.com/The-Digital-Crown-Winning-Content/dp/0124076742
Margot Bloomstein http://appropriateinc.com/book/
Edward Baldwin http://www.wearerecurve.com/blog/the-inverted-pyramid-a-content-framework/
Nicole Fenton http://nicolefenton.com/interface-writing/