Kelsye Nelson and I led an exercise at the Lean Startup Seattle Meetup. In thinking about how to use content to reach audiences once you start your startup, you’re also probably thinking if you’ll have enough time and resources. With this exercise, Kelsye and I show that you can start building a rhythm for regular content creation that will help you establish good content practices.
  • Start engaging with topics and audiences on social media. Listen what people are saying on social media channels and blogs, you’ll learn a lot about people you’ll want to reach.
  • Start creating your own content that best fits your values. Serve up helpful and inspirational content for others.
  • Keep a schedule and use tools to make the process consistent.

This is a Lean Startup Content Template I developed with the team at Factorfirm to help everyone engage in the content creation process as well as facilitate posting on various channels.